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  • All fields: 1940-1950
(28 results)



Display: 20

    • Combat soldier

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    • During WW II the uniform becomes the focus of fashion. Yardage for civilian garments, fabric type and color is severely limited by the War Production Board. This infantryman wears the khaki soldiers' uniform which remains the same through WW II and...
    • Female train conductor

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    • Women increasingly step into traditionally male jobs as almost all eligible men join the Armed Forces. In this ad a female conductor collects tickets in what would in actuality be a crowded train, as gas is severely rationed
    • Women factory workers

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    • Women become skilled in factory mechanics and work side by side with men building airplanes and other war equipment. ""Rosie the Riveter,"" a popular poster figure, becomes the embodiment of the women who make up a large part of the factory work...
    • Britain, WW II

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    • Lady Anglesey and her daughter in Wales in the typical ""no fashion looks"" if women during the war years (Cecil Beaton, photographer)
    • ROTC Jrs. Ball, Kansas City, MO

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    • The loving hands at home look of girls' evening dresses shows the general state of the ready-to-wear industry. The clothes are undoubtedly the work of the home sewing machine and the young ladies' mothers
    • Dinner dress

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    • Dinner dress with shoulder pads in white crepe. The bodice is embroidered over breasts in green leaf patterned sequins. Black crepe long skirt is draped at the hip (Florence Anne Schatken, illustrator)
    • Pinups

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    • The illustrator Varga creates pinup girl posters popular with G.I.s. His girls are sexy but always fresh, pretty and innocent (Alberto Varga, illustrator)
    • Cocktail dress

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    • Printed white crepe cocktail dress with one-sided peplum and cut-outs at the neck. Wartime material shortages plus government restrictions of textiles contribute to a host of cutout patterns to add detail to garment design as well as peplum trims...
    • Mail order shopping

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    • Left figure: Two-piece dress with black sequin trim. Hat has curled feathers and grosgrain bows. Center dress has a wrapped closing with tranpunto embroidered trim. Right dress has a yoke lined in flesh to red pink and trimmed with sequins. The...
    • Foundation

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    • All-in-one foundation garment of rayon and cotton satin. Side zipper to waist with hooks and eyes
    • Suit

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    • Contrasting wool suit with red wool topper (Florence Anne Schatken, illustrator)
    • Winter coat

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    • Heavy wool purple winter coat with padded detailed shoulders (Florence Anne Schatken, illustrator)
    • Coat designed from CARE package

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    • CARE was an organization founded during WW II. The designer was asked to design a coat from the CARE package, which contained two army surplus blankets, needles, thread, scissors, two pair of heels and soles. These were distributed to eleven...
    • Cotton dress

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    • Bronze cotton dress with crushed and draped off the shoulder bodice and gathered skirt. Claire McCardell's work has an originality and timelessness that is yet to be equaled in American Ready-to-wear design

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