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Frontier sign
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Description
Rating
Artist/Creator (1)
Clarke, Bill
Artist/Creator (1).Nationality
American
Artist/Creator (1).Role
designer
Title/Caption
Frontier
sign
Variant Title/Caption
Frontier
Hotel
&
Casino
sign
Site/Creative Center
3120
South
Las
Vegas
Boulevard
,
Las
Vegas
(Nevada)
Date of Work
1967
Description of View
Overview
of
sign
Notes
Project
Description
: The
186-foot
roadside
sign
is
one
of the
signs
that has
come
to
define
Las
Vegas
. The
word
'
Frontier
'
appears
in
white
Old
West
vertical
lettering
on a
black
background
. The
support
is
a
stylized
black
and
gray
arch-shaped
screen
with a
stylized
letter
'
F
' at the
top
. The
sign
was
designed
by
Bill
Clarke
of
Ad-Art
.
Rissman
and
Rissman
Associates
designed
the
650-room
Frontier
Hotel
.
;Project
History
: The
Frontier
was
built
on the
site
of the
Last
Frontier
,
which
dated
from
1942
and was
demolished
in
1965
to
make
way
for an
entirely
new
structure
.
Technique/Process
architecture
,
electric
lighting
Dimensions
H: 186 ft.
Century
20th
Century
Subject
American architecture
American art
20th Century architecture
Gambling casinos
Hotels (public accommodations)
Electric lighting
Neon lighting
Signs (declatory or advertising artifacts)
Neon signs
Publisher
ART
on
FILE
Publisher.Location
ART on FILE. 1837 East Shelby St. Seattle, Washington 98112 (United States). www.artonfile.com
Set/Project Title
Las Vegas Style: Fantasy Architecture and Signs
Reference Number
Art on File LV-11-01-01
Collection Title
Architecture
(Art
and
Art
History
Department
images)
Collection Information
Collection administered by Visual Resources manager, Architecture Library (402) 472-1193
Copyright Information
http://contentdm.unl.edu/ah_copyright.html
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